As a small business owner, encountering a negative review about your service or product can feel disheartening. But have you considered that not all criticism is damaging to your business? In fact, how you respond to negative feedback can transform a potentially adverse situation into a powerful demonstration of your commitment to customer satisfaction.… Read more... “Why Negative Reviews Aren’t Always a Bad Thing”

Are the hospitality and travel industries beholden to hospitality reviews?

Sure, hospitality reviews are important.

At times though, it sounds as if we’re beating a dead horse. There are plenty of companies in the hospitality and travel industry that don’t have a strong review portfolio.… Read more... “Hospitality Reviews: A Winning Marketing Strategy in the Travel Industry”